At least 88% of prospective home buyers utilize the internet as an informational resource during their search (Realtor.com). With popular syndication sites such as realtor.com, trulia.com and zillow.com and social media marketing networks, consumers are able to proactively find properties on the own. It doesn’t stop at the computer. 63% of online searches result in a property walk-through.
What do these developments mean for real-estate photography? The pressure is on. Agents need photography that stands out and interests the greatest decision makers, home buyers.
The house buying process starts with the click of a mouse and may result in the biggest purchase of a lifetime. The very first, primary exterior photo is absolutely critical to the sale of a home. When using property internet search engine websites, Virtual Furniture the buyer usually narrows the search criteria with elements such as price, location, quantity of rooms and lot size, so their next click action is based on photography. After hitting a particular listing, the following interior and additional exterior photographs need to validate the original click through decision and motivate the viewer to schedule a visit.
Real estate photographers specialize in capturing and editing photographs offering warm lighting and ascetically pleasing angles, causing increased click through rates and home interest. In fact, 61% more clicks occur on houses captured by a property photographer, using a DSLR camera verses a point-and-shoot as reported by Redfin.
Social media’s involvement in the industry keeps growing and it’s increasing the importance of real-estate photography. According to Realtor.com, 90.5% of Realtors use social media marketing to some extent. It’s proven that out of all posting formats (photos, text, videos, links) on Facebook, photographs generate the most “likes” and definitely the most “shares” as reported by socialmouths.com. Not only will high quality home photographs increase click through rates on traditional MLS and syndication websites, photographs posted on social media marketing networks with share-worthy appeal can spread virally. Social sites such as Instagram and Pinterest exist for photograph sharing. Agents and sellers should make the most of these growing social support systems and take advantage of their photography investment by posting beautiful, unique and high quality home photos that may extend their audience reach.
The industry has quickly progressed online, and with this change, home listings are at the finger tips of buyers. On some websites, buyers can sort property results by quantity of photographs available, proving that real-estate photos are an important aspect of the search. When search engines show numerous homes centered on buyer criteria, photographs can win their attention. The importance of real-estate photography is clear and it continues to get value with the digital evolution of the market.