Social Media and the Development of the Web 2.0
Built to be spread through social interaction, Social Media depends on accessibility and consumer usability. Taking full advantageous asset of the wide spread use of the Internet, social media marketing uses web-based technologies to interact singular media sources in dialogue with one another. Social media marketing has brought democracy to the dissemination of information and knowledge, giving a speech to most people, transforming the masses from content consumers to content producers. Social media marketing has been defined by Andreas Kaplan and Michael Haenlein as “several Internet bases application that build on the ideological and technological foundations of Web 2.0 and that enable the creation and exchange of user-generated content.” Many business have began to take advantage of this “user-generated content”, also known as “consumer generated media “.The wide spread use of social media marketing has brought the information age one step further into what is becoming known as “The Attention Age”
With so much content available on the internet and so many voices adding to web-based conversations, the question in play now becomes how to fully capture the attention of the masses and rise above the noise that has been created by the constant online media “buzz “.Distinguishing anybody particular site, person or idea on the internet has a lot of creativity and innovation. Acheter des vues Youtube This need has generated a whole new pool of experts who specialize in driving traffic or attention to a certain Internet “site” or place. Since everyone has a speech, the goal is to become an “authority” in a specific field or on a certain subject. Much of becoming an authority is developing a following.
Businesses large and small have begun to take advantage of this idea and the facility of user generated content and consumer generated media in order to use their customers as marketing tools. With a few simple incentives, business need to power to use their customers as promoters, increasing brand exposure and positive consumer feedback. With the extensive reach of social media marketing sites such as for instance Twitter, messages and information could be spread instantly to tens of thousands of individuals across the globe.
Other kinds of social media marketing include networking sites such as for instance Facebook and LinkedIn, online forums such as for instance Wikipedia, media sharing tools such as for instance YouTube and MySpace (also a social networking site) podcasts, social bookmarking, blogs, vlogs and social network aggregation platforms.
With the widespread use of online media and the prevalence of the Internet, it is in most business’best interest to take full advantageous asset of social media marketing as a marketing and sales tool. In the United States, social networking accounts for 11 percent of them all allocated to the Internet. Over a fraction of Internet page visits in the US were to top social networking sites. Twitter processes more than one billion tweets monthly and averages about 40 million tweets per day. While these numbers may appear staggering, they’re increasing every day.
There are numerous ways businesses may use social media marketing and Internet marketing with their advantage. By creating their own online profiles, they are able to develop following online through sites such as for instance Twitter, Facebook and LinkedIn, in addition to distributing content through Wikipedia, a business blog and their website. Since the goal of social media marketing is to start and spread conversation, businesses need to offer a point of intrigue, be it through interesting content or an incentive as a swap for participating within an information exchange.
Businesses can also use the information that sites such as for instance Facebook offer about their users to focus on Internet advertising at a certain market. Since Facebook publicly shares information such as for instance occupation, location, martial status, educational background and interests, it is straightforward to create and target advertising campaigns at a certain number of users.
If done right, online media can be used to have the consumer do the marketing. Much like a store selling a t-shirt using their brand name printed across the front, businesses may use their customers as their own advertising tools. As an example, if a business creates a Facebook fan page they invite their customers to become listed on by supplying a simple incentive like a coupon or usage of “insider information”, their business name will undoubtedly be displayed on all of their fan’s profiles in the live newsfeed of all of their fans’friends. By increasing exposure, they will expand their following, thereby gaining more customers.
Social vs Industrial Media
Media could be loosely defined as “a source where people gain information, education, news, etc.” Online media is distinct from industrial media in it is generally far less costly and more accessible. Everyone can publish social media marketing, whereas industrial media usually requires significant financial backing. While both social and industrial media have extensive reach, the capacity to produce social media marketing is available to anyone. Social media marketing can also be much more user friendly. A person with usage of the Internet can cause a Facebook profile or sign up for Twitter without special training. Industrial media creators, on another hand, have more often than not received some sort of higher education specializing in the field. Perhaps where the 2 forms differ most is in the truth that social media marketing has the capacity to be published in real time. Whereas there is a period lag between an occurred event and the information being published in a newspaper, social media marketing is broadcast instantaneously. It’s true that news-reporters can broadcast live to television, but they are able to only take one place at once whereas social media marketing users can distribute information from tens of thousands of different sources. Take the recent earthquake in Chile, for example. While a few reporters and camera crews could show live footage from a certain point of interest, anyone with a pc or cellphone could instantly send updates on the thing that was happening from wherever these were, thus providing tens of thousands of live information sources on the thing that was happening in real time. Because of the nature of the Internet, social media marketing is permanent whereas industrial media is destructible. Conversely, however, once industrial media is published, it can not be edited or altered. On another hand, social media marketing could be changed almost instantly.