Google’s Larry Page has stepped up security measures as Google’s new CEO from the time Eric Schmidt stepped down in 2011. Google, the absolute most popular internet search engine on earth, is popular among users because it is valuable for his or her users by showing them the absolute most relevant search results when users are looking for something. By offering this kind of great user experience, they possess a direct relationship making use of their users. When an individual wants to locate a graphic or product, Google’s search algorithm “magically” compiles relevant search results. In a swiftly changing industry, Google has managed to stay innovative. Users don’t always like the changes, however, many grow to love them. When Google releases a product that isn’t as much as par to user’s expectations or doesn’t work, they understand that it’s possible for users to go to their competition which really is a click away. User’s have lots of trust in Google making use of their searches and especially making use of their data in emails, documents, pictures, and accounts.
Google’s implementation of security features like two factor verification help improve the consumer experience by decreasing the likelihood of information and accounts being compromised. One way an individual could be verified using two factor authentication is by logging within their account employing their login credentials and at the same time a one-time password is sent with their cellular phone to be entered into the website where access will be granted to verify them. This is a powerful method to authenticate users because not just do they use their login credentials to login (using a login and password), they are sent a one-time password with their mobile device which let’s Google know that they’re who they say they are. The great thing about this two factor authentication method is that many users also have their cell phone in it so verifying them doesn’t require the users to carry any additional hardware or software to install. Users just need to manage to receive texting through their cellular devices and they are able to get a one-time password that hackers and intruders won’t even manage to access even if their logins are compromised. With over 100 million users active on Google+ and over 3 billion searches on Google’s internet search engine daily, security is a concern for users and implementing 2 step verification is a great way to make sure that user’s information remains safe and Google can continue improving the ability for all of us with all their products and services.