Book marketing is harder than it looks. Last week, I was sitting in Barnes and Noble cafe sipping on a Venti Frappachino and there clearly was a gentleman there editing an extremely large manuscript. I inquired about his endeavors and he explained after 10-years he’d finally sat down and written a psychology book concerning the mass media and our perceptions in society. As he explained his concept and premise, I possibly could see it had been an intriguing concept, and that I might someday pay to learn this kind of book. Okay so, let’s talk because writing the book as hard as that’s – really could be the easy part.
We found myself in a discussion about publishing, e-books and book marketing. He explained he wasn’t at all concerned about marketing, but was worried about finding a good publisher, he didn’t want to make an e-book, he desired to be an composer of an actual book, the old fashioned way; he desired to earn it. Okay fine, but I was astonished by his ascertain he had all the marketing figured out. Why you ask? Well because nobody I’ve ever met has ever explained that marketing a guide was easy.
Until you are a famous person, and willing to take a guide tour or certainly are a past president and will get onto CSPAN Book TV with merely a phone call, I’d say marketing a guide today is a tough row to hoe. He explained he had stereo that would interview him and that was already lined up david hoffmeister. I didn’t have the center to burst his bubble but, talk radio as effective as it may be – well, that’s still a tough way to offer books. Books on tape maybe, but physical books not so much.
Now then, there clearly was a great article posted on Springwise on July 17, 2013 titled; “Buy a physical book, obtain the e-book for free – BitLit offers consumers companion digital versions of the physical books they’ve already bought,” which is really a completely intriguing thought isn’t it? Yes, it is and Good marketing ideas here, also after you have the email address you are able to email advanced chapters of future books. It appears if you ask me that physical books and e-books and even books on tap, DVD could go a long way to helping each other if the authors and book marketers are ready to mix-and-mingle the venues more often.
If you sell someone an actual book, and they provide away their e-book download code to a buddy, then that can help recommendations, and although you didn’t sell a second hardcopy, you did win a new friend and influence a new soul. Please consider all of this and think on it.