So far, “Gangnam Style” with the famous horse-riding dance hasn’t decreased its hotness in the music world. The song and the music video are gaining in popularity. Images in “Gangnam Style” are employed most for entertainment, from advertisement to games for women or boys.
“Gangnam Style” now attracting over 900 million views on YouTube, which makes Psy do what no other South Korean singer has had the opportunity to do, successfully break into the mainstream US music market. This song still keeps breaking records of the views on YouTube and people’s concern. It overtakes Justin Bieber’s “Baby” to become probably the most watched video on YouTube of all time. Since it was public in July, the song has seen a meteoric rise through the music industry.
According to the dairymaid, the song was at the tops of music charts in more than 30 countries including UK, Germany, France, Spain and Canada, in addition to providing material for tens and thousands of parody videos. Besides, it became a selection in the 2012 presidential elections with the now famous “Mitt Romney Style” video and was even employed by the North Korean 강남룸싸롱 government in propaganda films promoting their supreme leader. Meanwhile, such influential figures as President Obama, U.N Secretary General Ban Ki-moon and Google Executive Chairman Eric Schmidt have all made mention of the hit song.
Psy is quite surprised by the success of this video, he has a wide array of the international fans. He appeared on “The Today Show”, taught Britney Spears the horse-riding dance on “The Ellen Degeneres Show” and even gave a special lecture at the University of Oxford. He also signed a contract with Island Def Jam Recordings, which represents artist like Justin Bieber, Mariah Carey and Jennifer Lopez.
From the success of the hit, plenty of parody products were born. A variety of colorful tuxedos Psy used in the hit video have end up being the trend of fashion style for several people. The large amount of games, where Psy is the key character, were created with the objective of attracting players. Especially, kids love girls games, fashion games, choosing costumes and accessories for Psy. Or they wish to be characters in game with the sound of famous the song.
Achieving worldwide popularity, Psy with his song has broken the Guinness world record as the most used video in YouTube history. People, especially his global fans, are looking forward to his next music product. It can be the issue and challenge for him to overtake his own music product “Gangnam Style “.