Photo sharing has been given a major social upgrade thanks to introduction of Instagram. The Instagram platform has become hugely favored by more than 80 million users, who enjoy changing their photos with special effects and cool filtration systems before sharing them with friends and followers.
Businesses may start using this new type social media as a way to market their company and build up a following. People love strong visual images, so posting pictures of products and even employees will make them feel closer to you. This type of marketing is what helps forge brand loyalty.
Now how can your business use Instagram for marketing? Here are some examples:
In Instagram’s latest update, users now have the option to tag a specific location with their images, which are saved to a personal photo map. These can be shared with your followers.
This is great if you have a physical location or even if you travel around the city, state or country. If you have booths at local craft gatherings or other vendor events, then you can snap a photograph and tag your neighborhood to let your followers know where you can be found. Jual Followers
The whole idea behind social media is sharing. Your fans and followers are giving you an opportunity to reach them on a more personal level so make sure you are providing them with the same. Take pictures of the staff at the office. Snap shots of upcoming products to give them a sneak peak. If you’re on the road, take some pictures along the way. Give followers a real sense of how things are behind the scenes to help them feel like a part of the brand.
If you use Twitter, you know how effective hashtags can be at sharing. You can use the same on your Instagram photos. Use hash tags that relate to your business or industry to make it straightforward for individuals to find you. For instance, if you make jewelry, you can use hashtags like #rings, #customjewlery, or #necklaces. Look up popular hashtags that are being used by similar brands and add them to your images.
Encourage User Images
People who are already using your products should be encouraged to snap a photograph of themselves deploying it and tag it with one of your hash tags. This will show people how to use your products and show how many people are pleased with your company.
People love an opportunity to win prizes and using Instagram to hold a photograph tournament is an exciting way to give them what they want. You can ask fans to submit images of them using your product and then choose a winner from among them. You might also go a different route by asking them to submit images that demonstrates something more summary, like what represents summer to them.
There are several methods for getting creative and get more followers by holding a tournament using Instagram. Your followers will tell their friends that will also want to join in the fun.
Market Your Events
If you are going to be at a trade show or convention, take pictures and tag your neighborhood to let your followers know the proceedings for your business. If you are holding a big sale, snap a trial of your sales flyer for your followers to see. This is also an alternative way to make your followers feel more special because you can offer them a VIP discount that only Instagram users can get. Get creative with them!
Instagram was acquired by Facebook approximately $1 thousand. That is a sure sign that this is an important part of social media. When you implement it in your online strategy, it is one more important tool to have.
People love getting involved and sharing with the businesses they love. Take part in this era of sharing and you can increase your reach and strengthen your branding with a few button snaps of the camera.
Are you enrolled with Instagram yet? What are you doing to market your business with the latest social iphone app?