Let’s face it, McDonald’s won the battle for breakfast quite a while ago. For McDonald’s, breakfast is just a big section of where they make their money: 25% of their sales originate from breakfast. However, what seemed to become a done deal is starting to appear anything like that now. Over at Taco Bell, a new breakfast menu featuring a Waffle Taco has been widely covered by the media and is meeting with positive reviews. Clearly this battle isn’t over. It could be time for the McDonald’s product managers to begin to make changes with their breakfast product development definition. The product managers at McDonald’s want to get creative…
What’s Going Wrong At McDonald’s
At this time over time, the McDonald’s product managers are working with not one, but three different challenges with their former dominance of the breakfast meal. The initial issue that is confronting them is they’ve started to lose relevance among younger consumers. These buyers no longer think “McDonald’s” when they wish to purchase a breakfast. Next, the time so it takes to truly get your breakfast at McDonald’s moved up lately. The workers at McDonald’s are struggling to attempt to fill orders whilst the McDonald’s menu has grown increasingly more complicated. Finally, McDonald’s standard of service has begun to slip. Restaurants are not being kept up and restrooms are not clean mcdvoice. These issues need to be solved or it’s going to begin to appear bad to have McDonald’s on your product manager resume.
Clearly, McDonald’s includes a problem on their hands. At the same time frame that the McDonald’s product managers are working with many of these issues, their competition is reentering the breakfast market. Their #1 threat is apparently via Taco Bell – they’ve just introduced their Waffle Taco. White Castle has launched a Belgian Waffle sandwich, and Burger King has launched a benefit menu with items coming in at US$1. Meanwhile, don’t forget Starbucks with their La Soulange pastries and Dunkin’Doughnuts who anticipate opening 400 stores outside of their traditional section of operation.
What used to be a market the McDonald’s dominated has yet again converted into a battlefield. Among the conditions that the McDonald’s product managers are facing is that McDonald’s does not appear to have any services to supply for breakfast. Which means that the product managers are going to be struggling to get any customer attention due to their breakfast offerings.
What McDonald’s Is Trying To Do To Win The Breakfast War
McDonald’s is just a big company with deep pockets and experienced product managers. They’re not likely to take this threat with their breakfast market lying down. They are going to wind up having to do multiple things to be able to manage to successfully beat back the competition.
The initial items that McDonald’s is considering doing to be able to get back breakfast would be to start a marketing push. Because they don’t have any new breakfast foods to share, instead the marketing push will be centered on talking about their fresh cooked breakfast menu. They wish to tell people which they cook their breakfasts, unlike some of their competitors.
Next, McDonald’s can also be going to do a marketing push to be able to promote their lunch menus such as such items as Big Macs and French Fries. The cause of this is because these core products make up 40% of McDonald’s sales.
Finally, to be able to solve the restaurant problems they’ve been facing, McDonald’s is considering making two changes. The very first is which they are going to do a better job of optimizing their staffing to be able to be sure that they’ve enough people working at the right times. Finally, they’re along the way of installing new prep tables that may allow workers to more effectively add new toppings when customers customize their orders.
What All Of This Means For You
The junk food business is just a tough business to be in. McDonald’s has been there for quite a while and has done very well. They used to possess the breakfast meal though their size and innovation. However, their competitors have started to appreciate how valuable breakfast can be and are starting to challenge McDonald’s breakfast empire. Appears like it’s time and energy to update the McDonald’s product manager job description.
The McDonald’s product managers are preparing to fight the competition in a variety of ways. Their first effort was to begin to supply free coffee with their breakfast meals. However which was not enough. Their next effort was to make use of marketing to emphasize that their breakfast meals are all freshly cooked. McDonald’s may also be optimizing their staffing and introducing new prep tables to speed the creation of meals.
The most important factor listed here is that McDonald’s realizes they’ve a problem on their hands when it comes to breakfast. The product managers appear to be having a fairly standard way of dealing with this particular new threat. However, there’s a possibility that what they should be doing has become more innovative with the kinds of food which they offer. Only time will tell if the McDonald’s product managers are taking the right way of dealing with this particular competitive threat.