Trust is among mans key decision making criteria when meeting new people for the very first time. I am talking about think about it. If you wish to buy a home, select a brand new computer or even decide where to take your partner for dinner for that special day, what do you do? You ask someone for his or her advice. In the event of house you’ll ask a lot of people from a variety or agents or realtors to friends and family. And obviously you’re right to. It’s a big outlay. It also affects your daily life experience. If you choose the incorrect house you’ll be reminded everytime you walk around the front door.
What about those more personal experiences like dinner along with your partner? Get the incorrect advice and consequently pick the incorrect kind of restaurant for a birthday or anniversary and you should have just wasted your money. No romantic end to the evening for you.
Casino Genie, independent online casino aggregator, recently published a survey which had some quite surprising results. The underside line is that online casinos are losing a large number of customers every day.
Jon Hingston, Customer Satisfaction Manager at Casino Genie, says, “Our survey of 2,500 online gamblers from over 100 online casinos suggests that คาสิโนออนไลน์ players want an even more personal service. And one the main element criteria of the personalized service is trust. Players want honesty and integrity. Sure this will cost the casinos more to manage but the upside will out weigh those costs. The survey figures show that players stick with a casino 5 times longer when customer care meets their expectation. So given this information what we now need to understand is how we are able to help casinos deliver this and fun experience too. “.
So why does trust matter so much. We speaing frankly about hardened gamblers who would like to win money right? No. Hingston tell us, “The bulk of players are new to gambling. And there is huge community of people who are put off by the complexity of the games, the language that people use is confusing and they think out of these depth. If online casinos want to win advocates for a lifetime they need to be’your friend ‘. Behave just like the friend at school who taught you the rules of baseball or English cricket without laughing at you. Then you can certainly both enjoy the game more.”
Of the 2,500 online casino players that Casino Genie surveyed just over 1,400 had been playing significantly less than 12 months. Only 24% were loyal to at least one casino. Over 62% played at four or more casinos.
Interestingly of the players who had been gambling for over 12 months, there clearly was still a huge amount of players playing at four casinos or more, 48%. Alarmingly for online casinos 78% of those cited poor customer care as a reason for his or her fickleness. Only 4% of players had found site which they were entirely loyal too. But this is actually the killer fact. Every one of those 100 people said that the reason why they stuck with their casino was because of’superb customer care ‘. Makes you believe doesn’t it. Why isn’t my casino like that?
Not some of those 100 gamblers played at a’Top 20’casino. The little casinos are acting smarter, reacting quicker and playing the boutique game to test and compete in this sector. And its starting with an effect.
So let’s get back to the trust issue. Another figure that came out of the survey. 82% of men and women asked said they would here is another new online casino if recommended by way of a friend. 68% of men and women said that they would here is another new online casino if it was’highly recommended’by other players.