Consumers have several options as it pertains to viewing movies at home. Two of the most used are renting movies at the area video store and renting movies via an on line service. An informal survey was recently conducted on a property electronics/entertainment site about the movie viewing habits of website visitors. The outcome pointed to a number of the misconceptions that also exist about online rental of DVDs by consumers that have not even tried the service.
Participants in the survey were asked several questions, including how often they watch movies at home, if they rent movies online, and if not, myflixers why. Nearly 28% of these responding indicated which they rent movies online. Of the remainder, the most frequently cited reason for not using an online movie rental service was concern which centered across the perception that online movie rental will be higher priced than the area video store. When taking a look at several scenarios it becomes evident which method is often more affordable.
For individuals who indicated which they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the area video store would average around $7.40 whereas renting from Netflix for instance, when they chose the plan that has a limit of 2 movies monthly, would run $5.99. After finding a video at the area store an individual could have overnight or simply seven days to come back the movie but an on line rental will allow them to help keep the movie for an unlimited amount of time.
For anyone individuals who responded which they view 1-3 movies weekly, the savings will be more significant. For example, renting 8 movies monthly would run around $29.55 at the area store and as low as $14.99 online when they chose the “2 out at any given time” plan or $17.99 for the “3 out at any given time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For many who responded which they view 4 movies weekly (averaged out to 16 per month) the common cost at the area store will be $59.04 while online rental will be $23.99 allowing an individual “4 out at any given time “.Renting by way of a service like Netflix generally doesn’t limit exactly how many movies a person views but rather, exactly how many movies they can have out at any given time. Therefore rentals are pretty much unlimited with many of the plans.
The second most often cited reason for not utilizing online movie rental services was that the patient rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail would not allow you to definitely decide at 6:00 p.m. that they want to see The Queen and receive it so that they may be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is only 1 business day which would seem sufficient in many instances.
The continuing future of DVD rental may be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly via a streaming service that is available these days for some movies. The service should be quicker than most download services as streaming allows viewing of the movie because it is streamed as opposed to waiting until download is complete. Although the full transition from the current mail delivery system to a download type of service will require time, it’s clear that immediacy is only going to continue to improve. It would appear that other online movie rental services would follow suit in coming years to be able to compete.
Consumers who’ve not been initiated into the internet movie rental world also may be unacquainted with other benefits/features of such services.
* Greater selection- A normal video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This may seem to eradicate the problem of consumers coming to the store only to get that there is nothing there which they actually want to see.
* There are no fees related to the delivery and return of DVD’s; and there’s no traveling to and from the store as movies are delivered with their door or with their home via streaming.
* Movie selection is assisted by user reviews through online programs like Netflix.
* Trials of online movie rental services are generally risk free as you can find free trials available and no cancellation fees.
* There are never any late fees nor restrictions how long a video could be kept.
Misconceptions about online movie rental services appear to limit the participation of a substantial amount of consumers. Online movie rental probably offers the services that a lot of consumers want, even when they don’t really know it yet.