Social networking sites are suddenly rising to the the top of Alexa ranked sites on the net, along with blazing a steep trail through the stock market. So, what is inducing the sudden rise is both arenas? What is causing their amazing success, and what sort of impact will their users have upon the economy? The facts of the questions is pretty simple, however the type and depth upon how they will affect our future and society as a whole is totally a mystery. One of the main areas that will be affected by these social network societies are charities, and the ratio of donations that will be provided to them through the e-commerce which occurs within social networking sites.
First and foremost, the success of a cultural network is as a result of amount of functionality that it provides to its users. From the dawn of the social network age, people have had simple desires and demands. Due to this fact, up to now, the success of a cultural network is influenced by exactly how many demands that it meets for the users, along with the quality of the way they meet these demands. Users want to meet up new and interesting people, along with keep touching friends and family. However, they don’t want to have to visit, or spend plenty of time and money through the process to do so. Social networking sites allow users to trade messages and comments with people near and far, along with to generally share pictures, videos, music, and to state their thoughts and emotions through the content and design of the profiles.
However, user needs and demands have evolved and developed within the years. As competition has grown within the social network industry, users have begun to expect the latest and greatest features and functionality within their social network. Many social network users have invested a lot of time each and each week with communicating using their friends, and have grown to be used to spending many hours online each and every day. That, combined with the undeniable fact that social networks introduced advertising within their sites, has allowed users to now become used to the fact they can accomplish a lot more through a common social network in regards to being truly a consumer. Now, they could find amazing products and services through their social network, allowing them to get something or service without leaving their home, or their social network for that fact! Instead of having to leave their social network to surf and shop for products, now then will get some truly amazing deals within their social network.
Users are participating in purchasing products and services found within social network sites so much, a considerable amount of earnings have already been realized within some of the most successful social networks on the internet. In a report submitted by eMarketer in 2007, MySpace, still the most used social network undoubtedly, was estimated to generate $525 million in U.S. advertising intercambio trafico revenue. Facebook, a quick growing competitor of MySpace earned around $125 million, and both were projected to own significant advertising revenue growth within the coming years. Combined, MySpace and Facebook are projected to account for 75% of social network advertising spending in 2008. Advertising revenue generated within social networks is an evident trend which shows that more and more social network users are looking for products and services while they are utilizing their social networks.
Along side advertising revenue being generated for the social networks, a fresh opportunity comes up for the charity community. Business owners and internet marketers, who wish to help charities by donating a part of proceeds to charity from their earned advertising revenue, allows charities to also benefit from their new found successes. More and more internet marketers and businesses are beginning to appreciate they’ve the best ability to help charities through this means, either by themselves or through the efforts of the marketing and business opportunity representatives within the charity community. Thus, the number of charity aware advertisers within social networks are growing each and every day. In the beginning of 2007, within Facebook, the social network which put applications or widgets on the “social networking map”, had charity awareness applications numbering in the tens. Now, in 2008, you will find hundreds of applications within Facebook which either raise charity awareness, allow users to donate directly to charity, or utilize online advertising for money-saving products which donate a part of proceeds to charity.
Without the last ingredient because of this success formula, charities would not have the ability to benefit from this ground breaking opportunity. The final ingredient is social network user awareness. By educating the social network user community that there are advertising opportunities which benefit charities, either direct advertising or through applications and widgets, they will then get the chance to produce a conscious decision to select these opportunities over others. Retail sales figures over the last 10 years have shown a substantial trend in relation to product affiliations to charities. Customers will purchase an excellent product which benefits a charity through the sale, over another quality product, as well as exactly the same product, without any charity affiliation. Through this same model, we are able to assume that customers could be more likely to do business through e-commerce sites which provide an excellent product or service online, saving the client a visit to the store, but which also provides a percentage of the proceeds to charity.
It’s truly essential that the social network community become aware of the opportunities, so they can seek them out. If your Facebook or MySpace users want to get something online, then it would require they search for advertising for that product within their network. Then, it can be imperative they choose advertised items which also donate a percentage of the proceeds to charity. Advertisers that may offer this charity affiliation, along with a discount that the customer cannot find somewhere else, will give users a double benefit from the e-commerce transaction, and will truly find success. Although a lot of burden raising user awareness belongs to internet marketers, some with this user awareness burden lies on the charities themselves. Charities need to make the online community aware of the social network opportunities by marketing them by themselves websites. This may ensure maximum exposure towards these social network charity donation opportunities, along with the amount of success that the charity community will discover with your endeavors.
In the long run, charity awareness will determine simply how much success that the charity community will discover through social network advertising. By raising the charity awareness of the advertising community, there would have been a results of more advertisers looking to greatly help charities through their own successes. By raising the charity awareness of the social network user community, more users will look for e-commerce opportunities within their network that will benefit charities at exactly the same time. Plus, by charities raising their own awareness of advertisers and social networking applications which are now donating proceeds to the charity community, they will have a way to help them with marketing of the products and services, thus raising the consumer community’s awareness of the availability. If this charity awareness synergy is realized, it becomes quite apparent that the social network communities have the best potential to raise an immeasurable amount of charitable donations through social network e-commerce and advertising revenue.